Generative Engine Optimization (GEO)
Prepare your brand for AI-powered search with Generative Engine Optimization (GEO): technical audits, useful content, structured data, and visibility measurement.
Clear, credible website content built for discovery through AI-powered search.
What we can help you with
- AI search visibility baseline and technical website audit
- Customer question research and a prioritised content plan
- Clear service pages, factual FAQs, and structured data aligned with visible content
- Crawlability, internal linking, and brand information improvements
- Repeatable visibility checks and referral reporting where data is available
We tailor the scope to your goals, existing systems, and team. We’ll define deliverables, milestones, and support together before work begins.
Is this service right for your project?
For businesses with an existing website that want clearer, more useful information about their services in AI-powered discovery. We review how your brand is described, which customer questions your content answers, and where your website needs technical or editorial improvements.
What to prepare
Share your website, priority services, target audience, and the questions prospects ask before buying. Bring approved company facts, evidence for your claims, and analytics or search reporting if available. We agree on which platforms and questions to evaluate during discovery.
Read our planning guideA focused GEO audit and content pilot
Start with an agreed set of customer questions and priority pages. Record a visibility baseline, review technical access and content gaps, then improve a small group of pages with clear answers, supporting evidence, and appropriate structured data. Repeat the same checks after publication and document what changed.
How to evaluate success
Track mentions, source citations, and factual accuracy across an agreed question set, recording the platform, date, and repeat observations. Review attributable referral visits and enquiries where available. Treat answer checks as a sample, not a complete measure of reach.
These are proposed scope and measurement examples, not reported client results. Targets and responsibilities are agreed during discovery.
Common questions
What is Generative Engine Optimization (GEO)?
GEO is work aimed at improving how a business is discovered and represented in AI-generated answers. Our service combines website auditing, useful and evidence-backed content, consistent brand information, and measurement against agreed customer questions.
How does this engagement fit with SEO?
We plan GEO alongside your existing SEO work. The scope includes technical accessibility, internal links, and content quality, with additional checks on brand mentions, citations, and accuracy in AI answers.
Can you guarantee inclusion in AI answers?
No. We commit to agreed audits, improvements, and reporting, but cannot promise rankings, mentions, citations, or traffic from third-party platforms. We review repeated observations and business outcomes with you before expanding the work.
Do we need to rebuild our website?
We begin with your existing site. A first engagement can focus on selected service pages, FAQs, technical fixes, and reporting. Any development or wider redesign is scoped separately before implementation.
What happens after the initial audit?
You receive a prioritised action plan. We can implement the agreed content and technical changes, then arrange recurring checks and updates as a separate ongoing scope. Review dates, reporting access, and responsibilities are agreed before work starts.
Let’s make your next move.
Share your goals, constraints, and timeline. We’ll work out the next step together.
Discuss your project